I don't think I've ever done that with any first-run movie.
By way of comparison, I'm a huge Captain America fan -- and not casually. Not casually at all.
I've been a fan and reader of all things Cap for thirty-plus years, and my love for the character and ideals and challenges wrapped in that mythos is deep and informed, well-considered, and oft-wrestled-with.
I liked Captain America: The Winter Soldier a lot. A lot a lot. And I saw it in the theater. One time.
I didn't plan on seeing GotG so many times. It just ... happened.
Sure, I'm a Guardians of the Galaxy franchise fan -- From the original crew, to the great great Dan Abnett and Andy Lanning stuff. *
The first time I saw the movie, it was with a fellow franchise fan on opening weekend.
(I like to see films with genre friends who will appreciate the awesome when the films are great, and weep with me when they're not.)
The second time I saw the flick, it was when I took my game studio to see it (it was a topical team-building opportunity, plus I wanted to do a big old "told-you-so" in response to nearly 2 years of derision for my bold summer of 2012 announcement that "Guardians is what 2014 is going to be about").
The third time I saw the film, I took my lovely wife. Because I love her. And because I wanted to share with her a recent pop culture offering that I love. She was skeptical -- and she loved it.
Fourth time? Took my brother, who doesn't get as much time as he'd like to see first-run movies (the dude's usually off working to find a cure for cancer.)
I'll probably even go a fifth time, and take my oldest daughter.
My daughter's maturing, and The Guardians of the Galaxy is a more mature film than other Marvel Studios films (this is different than offerings like Ang Lee's Hulk or Iron Man 3, where the young audience arguably had to be a little more mature to safely view them).
The criticism a comic colleague leveraged on the film was "it feels a bit like James Gunn was out to make a popular film."
And, WHAT THE HELL ARE YOU TALKING ABOUT?!
Do you know how hard it is to make a film that appeals to action fans and fantasy fans and sci-fi fans and space opera fans and comic book fans and introverts and extroverts and people who do/don't like animals and the non-genre masses and men and women and ... ?
You don't set out knowing you're going to make Raiders of the Lost Ark or The Empire Strikes Back or The Wrath of Khan or Ferris Bueller's Day Off or ...
Rant aside (and a bit because of it), this seeing-a-movie-four-times-going-on-five gives me pause.
What is going on here?
It was after the fourth viewing it started to make sense. And then it codified a bit after I wrote up some thoughts on the movie soundtrack, the "Guardians of the Galaxy: Awesome Mix Vol.1". **
Guardians of the Galaxy fires on all cylinders (that makes sense when you see it; and if you don't, I can't make that real for you).
Aside from firing on all cylinders, the movie is "that thing I want to share with people."
It's like a mix tape.
I've made a lot of mix tapes. I made mix tapes that had and deep and poignant meaning to me; of course they did -- I made them to talk to and yell at and echo my euphoria or heartbreak or romanticism or unfathomable teen angst or whatever.
Did you ever get a mix tape from someone else? And it was amazing? And it resonated with you and it was more moving and refreshing because it was new -- You didn't have a hand in it, but it was hand-crafted and had meaning and it still hit you where you lived? And you were shocked that it was so amazing? And that made it more amazing?
And then you shared that unlooked-for mix tape with someone else, and they "got it", too, and you had this amazing, simpático conversation about why you both got it and you both got why it mattered and you both got why it was awesome?
Guardians of the Galaxy is like that. For me.
(Oh, and evidently for a ton of other folks, too.) ***
* (I've stayed reading even through the new stuff, but quite frankly, comparatively it's been a bit slow and hollow. It does seem to be picking up, though.)
** For those that know and love me, a vinyl version is being release this month. F***ing vinyl, man!
*** And that's after a shortened 4-week summer run. Ooga-chaka.